Chicago's Latino neighborhoods are known for their colorful and innovative street art, from massive murals to intricate mosaics. They run organizations that connect businesspeople and the civic-minded in order to strengthen the community. Latinas have always been underrepresented in the media, but that is starting to change thanks to Latina Instagram influencers. Source: instagram.com. Cabrera Capital Markets, Cabrera Capital Partners, Managing partner, co-head, Midwest advisory practice, U.S. District Court for the Northern District of Illinois, Hispanic Information Technology Executive Council, American Red Cross of Chicago & Northern Illinois. LINDA ELAINE @iamlindaelaine 46.9K (Top Latin Influencers), 50. If youre not familiar with these change-makers yet you soon will be, because their influence and impact will only grow stronger through the decades. From its Hispanic neighborhoods on the lower west side to its upscale Mexican cuisine in The Loop, to museums, shops, botanicas and beyond, Chicago proved to be a city filled with Latino influence. This captivating Latina influencer loves to share tips on beauty, skincare, fashion, travel, and lifestyle on her social channels. ALANI FIGUEROA @wuzg00d 424K followers, 34. They make it a three-step process: Set your budget and campaign Invite influencers Launch your campaign Lele Pons 2. 5. Why She's Killing It: Tatyana has a stunning photography account that really highlights how amazing the city of Chicago is. Click below to see everything we have to offer. Hispanic influencers immense popularity can be attributed to the fact that they infuse their work with love for their Hispanic heritage, language, and culture. Suite 3200 Click here to get the full experience on your screen. Famous Hispanic influencers also typically collaborate with brands or companies by creating sponsored content that subtly promotes products or services. With the steady growth of the Hispanic population in the U.S., their purchasing power has also grown substantially over the years. Get the best business coverage in Chicago, from breaking news to razor-sharp analysis, in print and online. His impressive works have earned him multiple prestigious awards. Realizing the need for therapists for her community, Adrian, one of the top Latin influencers, founded Latinx Therapy in 2018 and has since become a globally recognized podcast, a directory of Latinx mental health speakers and professionals, a wellness center for BIPOC providers, and a social media platform for community support, all done in English and Spanish. Fernanfloo started uploading videos in the form of tutorials and short clips of murder scenes on May 1, 2011. Samantha is a visual artist, professional stunt woman, community organizer, and activist. Iris Beilin is a Panamanian makeup artist, YouTuber, and beauty influencer who is predominantly recognized for her amusing makeup tutorials and product reviews on her social channels. As a part of the Afro-Latinx community, Ada co-founded Botanika Beauty in 2019 with a desire to help other Afro-Latinas feel more comfortable and confident with their hair. Some top Hispanic influencers include Lele Pons, Luisa Fernanda Catao Ros, Mariand Castrejon Castaneda, Ruben Doblas Gunderson, Michelle Lewin, Salice Rose, and Germn Alejandro Garmendia Aranis. Although raised in the U.S., this Influencer of Puerto Rican descent is a Latino by blood. Latino food is now considered the third most popular food in the U.S. after American and Italian, with 15% of main meal items featured on menus being Mexican-inspired. A mixed tabby breed, she is 7-years of age and promotes for brands like Friskies, Petfinder, PureVax and Persil. Kimberly Pfaehler, one of the top Latin influencers, better known as Lola, is a Florida-based Latin influencer, blogger, and mom. In December 2017, she launched another YouTube channel where she shares her favorite homecooked recipes. Through their videos, Hispanic YouTubers aim to share stories and experiences and talk about topics that resonate with the Hispanic community. Manny Mau. Among them are some of the most dynamic and fierce Latinas who exhibit the characteristics of true change-makers. #4 Doug The Pug Credit: instagram.com/itsdougthepug Furthermore, famous Hispanic influencers typically offer creative ideas for marketing campaigns that can be tailored specifically toward different target markets within the demographic group. Here are three of Chicago's social media influencers: Influencer: Ceta Walters. Diana Gutirrez is a news reporter for WCIUs The Jam and understands the importance of unbiased journalism. info@amraandelma.com | 1-646-518-7743. . ADA ROJAS @allthingsada 47.7K (Top Latin Influencers), 49. We now have an awareness of the many talents and of the influence of Latinos in the City, but we have taken yet another step to continue recognizing the Latino community in Chicago and Metropolitan Area said Negocios Nows Publisher, Clemente Nicado. The 2020 U.S. Census shows that the U.S. Hispanic population has reached 62.1 million, which makes up about 18.7% of the U.S. population and accounts for about 52% of the countrys population growth between 2010 and 2020. Since then, Michelle has collaborated with leading fitness brands and became a cover model in several magazines, including Playboy. Today, Michelle is among the most sought-after fitness models in the world. Do brands love working with top Latino influencers? Nena, one of the top Latin influencers, is a Mexican beauty and makeup vlogger based in Chicago. Overall Hispanic influencers in the United States have become beacons within their communities inspiring people through their actions, and showing them what can be achieved when hard work meets ambition. Top Chicago, Illinois Influencers. Reina Castellanos. To date, Dish Roulettes DRK Campaign has invested $40,000 across 40 Chicago restaurants and food vendors. Adrian Alejandre is more than your typical counseling and family therapist. Both channels raked more than 10 million subscribers, making German the first YouTuber to receive two Diamond plaques in 2016. Crain's staff compiled this inaugural list; the timing "couldn't be better," says Gloria Castillo, CEO of Chicago United, a nonprofit that works to diversify corporate boards and C-suites. Chicago, IL 60601 With 45 million subscribers and over 9.8 billion views, his YouTube channel is currently the most subscribed in El Salvador and ranks 46th in the list of Top 100 YouTube channels based on subscriber count. Latina Instagram influencers have taken over this famous platform, and they are so popular for a wide range of reasons. Other themes of Hispanic YouTubers include family dynamics, personal growth/development journeys through self-reflection or travels abroad; relationships; body positivity; sex education; immigration issues; current affairs related to politics or humanitarian causes all topics relevant to both Hispanics living abroad and those living at home. Here is a list of top 50 nano influencers in 2023, in lifestyle, fitness, fashion, and food. Jelian Mercado 10. And, crucially, they're politicians. Famous Hispanic influencers tend to be more in touch with trends than other demographics due to their close alignment with modern culture through music, fashion, technology, and art. By sharing their stories and experiences, they help other Latinas feel seen and heard. This Dominican Republic native started her fitness journey as an act of self-love after she struggled with depression. Contents. Latin-American comedian, content creator, author, and influencer, Juan Antiles, better known by his stage name Le Juan James, has risen to fame for his comedic sketches about growing up Latino in the United States. The show follows the lives of three best friends navigating their careers while coming to terms that they are greater than the sum of their stifling jobs, self-sabotage and cultural stereotypes with the focus on three themes: tokenism, immigration and equal pay. The Chicago White Sox have fully embraced a clubhouse culture led by a large group of Latino players. Samara Mejia Hernandez is the Founding Partner of an institutionally-backed pre-seed stage fund, Chingona Ventures, focusing on investing in technology and technology-enabled companies all over the United States. 130 E. Randolph St. With Hispanic Heritage Month upon us, SI is honoring the 30 most influential Latinos in sports who aren't athletes: the coaches, journalists, CEOs and other innovators who shape American sports. "But in some ways, it's never been at a lower point," she says, referring to the current wave of anti-immigrant sentiment. Andrea Espada, whose real name is Andrea Rincon Estrada, is a Colombian internet and television personality. The positive feedback he got from his students for his fashion led him to learn more about menswear past and present. Rojas continues to grow her brand as well as her social media presence. These social media stars have 1,000-10,000 social media followers. E-mail oureditor Camila Cabello: Cuban-American singer Camila Cabello rose to stardom after joining girl group Fifth Harmony in 2012 before embarking on a successful solo career that includes two Billboard Hot 100 topping singles: Havana and Seorita with Shawn Mendes. "Today we have a large number running and in office, if not yet holding the most important offices," he says. She has also been featured in many prestigious outlets, including Harpers Bazaar, Forbes, Womens Wear Daily, Vogue, and Glamour, to name a few. magazine. This Latina Influencer is also a fitness enthusiast, businesswoman, and a YouTuber who runs a YouTube channel named The Royalty Family on which she uploads videos related to her family life. JILLIAN MERCADO @jillianmercado (266K), 36. Thalia Sodi is one of Mexicos most iconic television personalities and Latina influencers 2022 whose success began over 20 years ago. Massiel Massy Indhira Arias, or Massy Arias, one of the top Latin influencers, is a Los Angeles-based certified personal trainer and health coach best known for her high-intensity workouts. A Chicana folk singer who uses her music as an avenue for social change, Joan Baez has long been a force for equity and justice in entertainment. Willman created Latinas Uprising because of her own struggle through law school and wanted to help other women experiencing similar struggles. Her recent endeavors also include developing the city-wide Chicago Early Learning marketing campaign. But smaller Latino neighborhoods sprawl across the city and region. A self-described serial entrepreneur, this Latin influencer has successfully established ventures that focus on a lifestyle that infuses culture, community, and confidence themes. Larkins freelance work has gone viral several times and has appeared in CNN, Cosmo, New York Magazine, Bustle, Entrepreneur, and more. Eloy Jimenez, Yoan . Latina Instagram influencers are women who have a large following on the platform and use their visibility channels to share their experiences as Latinas and social media superstars in different niche industries. Lele Pons has come a long way from being a content creator on the now-defunct platform Vine to being one of the Top Latin Influencers. Why are top Latino influencers so popular. Last year, Gutirrez ran a marathon in Havana, Cuba for Apoyo para las Cubanas to bring awareness to the needs of women in Cuba. Sasha Merci. "Design & style to make you smile" - says Will's Instagram BIO. Mexican-American fashion and lifestyle influencer, Paola Alberdi, one of the top Latin influencers, is the woman behind the highly successful fashion platform Blank Itinerary where she shares her outfit inspirations, travels, home dcor ideas, and more. For example, many Hispanic YouTubers focus on topics such as immigration, racism, culture, language, and education. The success of famous Hispanic influencers is largely determined by how well they engage with their followers and how well they build relationships with them. Simon Goldman (@simon__gold) 3. JULIE SARIANA @sincerelyjules (6.6M), `15. Ald. Her organization elevates the conversation around wellness inclusivity by cultivating conversation, clothing, and community. InCast is willing to act as an exclusive agent influencers with over 1 million followers on Instagram and /or YouTube. He is known as one of the most popular Hispanic influencers in the United States and has received numerous awards from organizations such as ALMA Awards where he won Best Actor for Instructions Not Included in 2014. She also has a total of 3.5 million followers on social media worth. We have to do it ourselves . However, she made a way to keep herself entertained by launching her YouTube channel, SunKissedAlba, where she shares makeup and beauty tutorials, which eventually helped her score collaborations with significant brands. Photo by Eric Allix Rogers. In recent years she, as one of the top Latina influencers 2022, has expanded her reach by becoming an entrepreneur: launching a clothing line at Mango stores across North America called Thalia Sodi Collection. Whindersson skyrocketed to fame for his YouTube channel that contains comedic takes on life. Currently, Larkins client list has grown to include non-profits, start-ups, personal brands and large-scale events. Type Of Instagrammer: Photography. Finally, by working alongside top Latino influencers, brands benefit from these experts well-established relationships within the community making it easier for companies to break into new markets and gain visibility within target audiences. In 2020 she was commissioned to create a sculpture for Nike's NBA All-Star Weekend Exhibit. On TikTok, Amara has quickly amassed 17.2 million followers with her lip-syncing and trending dance routines. Hes been credited with bringing Reggaeton into mainstream American pop culture by collaborating with artists such as Cardi B, Camila Cabello, Pitbull, Pharrell Williams, and Beyonce. The Power of Latin Influencers Leading Hispanic Influencers in the World, List of Leading Hispanic Influencers in 2023, 1. She has also created successful marketing campaigns for Coca-Cola, Mercedes Benz, YSL Makeup, Dior, Shein, Revolve, Absolutions Vodka, and many more. Alani loves incorporating bold and bright colors into her wardrobe. On Instagram, she shares her vision board workshops and creates engaging and insightful reels about the power of manifestation and positive thinking. Moreover, top Latino influencers are seen as both knowledgeable and authentic figures that can speak to their audiences shared values and experiences. A Latin Influencer who never forgets her Mexican roots, she has taken part in a closet sale to sell off some of her label clothing and accessories and donate much of the proceeds to a charity in need in Mexico. First, many top Latino influencers have a vast online presence and reach, which brands are eager to capitalize on. Luis Fernando Flores, better known as Fernanfloo, is a 28-year-old Salvadoran online gamer, YouTuber, and one of the Top Latin Influencers best known for his gameplays and comedy videos. Weve rounded up ten of the most influential Latinas in Chicago who are spearheading positive change and making a name for themselves. They often discuss topics that are important to Latinas, such as immigration, feminism, and cultural identity. Followers: 51,000. She covers political topics alongside her sister on Sistematic. CARLA NUEZ @carlanunez_ 102K (Top Hispanic Influencers), 47. Hispanic YouTubers are important because they offer a unique perspective and representation that is often overlooked in mainstream media. This is a challenge that counts on support from many in this community and our sponsors, said Nicado. To see the complete list of the "50 Most Influential Latinos click HERE. He is also best known for his quirky impersonations of international artists, including Michael Jackson, Selena Gomez, Shakira, and more. Overall Hispanic YouTubers are becoming more visible in mainstream media by leveraging technology to reach larger audiences around the world with content that speaks directly to their experiences while staying true to their heritage and values at the same time. Dominican-American actress, host, and social media influencer Ana Marte is known for posting collaborative, meme-inspired sketches in addition to modeling photos on her Instagram feed. FASHION INFLUENCERS 1. Elizabeth Ruiz is a former Hooters waitress before she embarked on her modeling and social media career. As such, famous Hispanic influencers can effectively leverage those trends to promote a brands product or service in an authentic manner that consumers can trust. Through her various works and efforts, Kim received the Agent of Change award from Univisions Premios Juventud and has also been recognized in various publications, including Huffington Post, People, Today, Buzzfeed, and Oprah Magazine, and a lot more. He has worked with many A-list international artists like Selena Gomez, Mariah Carey, and Arianna Grande, but he is most notable for being Justin Beibers longtime best friend. They arent afraid to talk about difficult topics such as racism and sexism. Along with giving back to underserved communities, Gutirrez is always spreading positivity through meditation events and fitness classes around the city of Chicago. Adrian uses EMDR and somatic-based treatments to help the community. NICOLE GUERRIERO @nicoleguerriero (1.8M), 24. Hispanic influencers in the United States are proving that Hispanics are capable of achieving great success while staying true to their roots no matter where they come from or where life takes them. She has a highly engaging Instagram feed filled with skincare and OOTD tips that her followers can get inspiration from. Nahrin (@oncloudnahrin) 2. Facebook - @lele - 6.6m followers. He has also co-created a mobile game for Microsoft, Android and iOS called Karmarun, which has been downloaded over 2 million times. She said, We cant wait for them to come to save us . The heart of Latino Chicago is found in the Pilsen and Little Village neighborhoods on the city's Southwest Side. Jessica has always loved fashion, but since fat ladies are often underrepresented in the mainstream fashion media, she decided to create her very own platform. Megan (@meganthemeganerd) 4. As one of the top Latina Instagram influencers, she has over 8 million followers on Instagram and uses her account to share photos and videos of her work, her travels, and her personal life. Table of Contents hide 1 Diego Velzquez 2 Francisco Goya 3 Joaqun Sorolla 4 Pablo Picasso 5 Jos Clemente Orozco 6 Diego Rivera 7 Joan Mir 8 Salvador Dal 9 Frida Kahlo 10 Fernando Botero 11 Jean-Michel Basquiat Diego Velzquez For example, Gina Rodriguez spoke out against Hollywoods whitewashing of Latinos in the film industry. Additionally, many top Latino influencers use different languages when creating content thus enabling even greater connection within this particular demographic as well as allowing them to reach out beyond it. Entity: Prado & Renteria, CPAs Prof. Corp. 1. A Mexican immigrant and Army veteran who discovered her passion for beauty, fashion, and lifestyle, Dulce Candy Ruiz, one of the top Latin influencers, has become quite a social media celebrity after her YouTube videos covering makeup tutorials, product reviews, and fashion tips have gained traction, allowing her to grow her fan base exponentially. Hispanic YouTubers may also be from countries like Spain and the United States where theres a growing number of Hispanics making up an important part of the population. Lele Pons is a Venezuelan-American YouTube star and Latin American influencer superstar. Latinos and Latinas now represent 29 percent of Chicago's population, up from 20 percent in 1990. In recent years, more and more Hispanic influencers in the United States have emerged as highly sought-after voices in various industries, from fashion to entertainment. As an advocate for female empowerment and one of the most popular Latina influencers 2022, she founded the nonprofit organization Lorensitas to help underprivileged girls around the world achieve their dreams through talent competitions and scholarships. Eleonora Pons Maronese aka Lele Pons. She slays in outfits from JC Penny, Forever 21, and Athleta; meaning she has style for all types. As such collaborations continue to become more popular in 2019 alone there was a 40% increase in sponsored partnerships between US-based top Latino influencers companies are becoming increasingly aware of the potential advantages of tapping into Hispanic talent when it comes to marketing efforts. In this case, leveraging Latin influencers is one of the best options for brands to reach their target audience. ELEONORA PONS MARONESE AKA LELE PONS @lelepons (48.4M), 3. Alba Ramos is one of the top Latin influencers born in the Dominican Republic and raised in New York City, who is all for eco-conscious beauty and a toxin-free lifestyle. Top 10 Hispanic Influencers on YouTube (Updated) By Editorial Staff 02.05.2019 1. This Dominican-American technology reviewer keeps her audiences abreast of the latest Apple and Google gadgets in the market as she dissects the products, provides the pros and cons, and discloses how they can affect everyday life. Ana hosted and produced two national talk shows (Get It, Girl & Fan Nation) and has appeared in multiple feature films and web series, including Amigos and Startup U. Ana has also written and produced multiple projects, including the award-winning short film, Villain (2022), and the hilarious comedy series Figuring It Out (2021) and IGPD (2018). Andrea began her professional life as a model and social media influencer, taking several modeling jobs and becoming a brand ambassador for several fashion brands. She also serves on Getty Images' Diversity and Inclusion Global Advisory Committee. For example, Selena Gomez is open about her struggles with mental health issues. Gabriel uses the pseudonyms Werevertumorro and Gaborever on his YouTube channels, which primarily contain comedy sketches, short films, vlogs, series, and different entertaining content. So without further ado, here are the top 10 Hispanic and Latino creators and influencers you should follow right now. Nubia Willman is the editor and founder of Latinas Uprising, a community for new and aspiring attorneys seeking to excel in the legal field. Social media platforms such as Instagram, YouTube, and TikTok are filled with content created by top Latino influencers, enabling them to create unique connections with their followers. 6.6M ), 49 is open about her struggles with mental health issues cant wait for them to to... 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